This set of resources includes 1x PPT, 3x word files and an audio clip. Learners build on their knowledge from market and product orientation and are introduced to market research, the use of ICT to support research and market segmentation. We start by looking at the different types of research with their pros and cons before looking at a case study on a how a hotel can use market research - 4 mark question with guidance and model answer provided. We then go on to look at how quantitative research can be used by online retailers - a 12 mark question, with structure guidance and concise model answer provided for students to peer assess. A link to a kahoot to consolidate learning. In the second lesson, students have the opportunity to see different market segments, a group task to target a product at a particular market segment before completing a 4 mark question, again model answer provided to help develop exam technique. A box plenary to end with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the importance of taking calculated risks for a reward. Example or weighing the upsides vs downsides before coming to a decision to take a risk. An activity which gets students to think about situations in their own life for example, revising vs going out to see friends - students then weigh up the pros and cons (analysis) and finally make a judgement with a depends (evaluation) on whether the risk is worth it. Sometimes risk leads to failure, (not part of the spec but is good for students to know) and in business we must learn to bounce back from failure, so some anecdotes to help understand this. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the various stakeholders, we start by looking at the different types of stakeholders involved in a business, we then look at their key interests, a choice of tasks on how to consolidate this is offered (two worksheets - matching for lowers and non-matching for more challenge) followed by evaluating the most important interest for each stakeholders. Once students know the interests well, we can start to look at how stakeholders might conflict with each other - a few examples given here. We read a case study on Unilever, students prepare presentations on whether they should focus on shareholders or stakeholders, this is in the form of an essay question so students could answer it after the presentation, or for homework. Structure guidance and concise points that would be the main focus of the answer is provided. A box plenary to finish Colourful, concise and engaging slides! Thank you

This free lesson introduces learners to the reasons for a business to stay small, we start with a brewery discussion that provides a personal service. We then look at the reasons for staying small, a short pair task followed by a concise case study on Vision Spring - this includes a 4 mark question with a model answer to peer assess against the criteria. We then go on to look at a case study of a small firm that provides clothes to men that live a fast paced lifestyle, a group presentation task can be used to answer this and then from the feedback, students can answer it as a exam style question, a concise model answer is included to compare and improve. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to what factors start ups might consider when choosing a location to start up, we then look at key factors that determine the location such as proximity to customers, labour, transport and more. A 3 mark question with a model answer to peer assess. Finally an engaging group activity where a case study is given and some financial data about different locations, students then work together to calculate and discuss which location is the best to start up. Whole class discussion on the ultimate location. Students can write down their conclusions. A ranking activity where students have to consider various factors that affect location, and then for different types of businesses, state which factors are the most important when deciding to locate. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x ppt, 4x word files and can be delivered over 2-3 lessons and introduces learners to the importance of business planning. We start by looking at what’s included in a business plan and the purpose of creating one, a group matching cards activity to consolidate the contents of the business plan. This is consolidated with activities. Students then have the opportunity to develop a business plan, a template is provided which can be shared with them on the computers. Extra structure for this activity can be given with the different businesses provided so students have a particular focus. a 12 mark question on business planning, with structure guidance and a concise model answer is provided. Colourful, concise and engaging slides! Thank you

This free introductory lesson introduces learners to the unit. We then look at different types of customers such as internal and external customers. Discussions throughout of how this can be applied to a gym or similar facility as the assignment is based on this. We also look at influences of customer behaviour, a card sort activity and box plenary to consolidate learning.

This free lesson introduces learners to the impact of multinational companies, we start by looking at Nike as a MNC, then go on to look at Foxconn (usually a company students haven’t heard of until they realise all their electronics are made there). We look at the pros and cons of MNCs, then go on to read a concise case study on a proposed Dam project by two MNCs in Chile which is met with protests. Structure guidance is given and a model answer to help students with peer assessment and exam technique development. A debate task and box plenary to finish off with. Colourful, concise and engaging slides! Try the lesson out, if you find it useful then have a look at the rest of the theme 4 bundle. Thank you - Please leave a review if you are happy with the download :)